a tie-in to my previous entry: for my friday advertising class with sandi silbert, we watched the helvetica movie and ate saltine crackers topped with nutella.
so nutella isn't exactly a tie-in to the previous blog, it still is yummy goodness, man.
i've watched the helvetica movie thrice already before sandi showed it in her class.
the first time around, i hardly remembered any facts about the celebrated typeface. i didn't remember at all it was created in switzerland, nor did the movie make me notice helvetica at all.
the second time i watched the movie (if you'll call it "watching"), i remembered the "crazy Coke guy."
no, kiddies, i don't mean "Coke" as in "cocaine," i mean "Coke" as in "Coca-Cola." srsly though, he's still just as crazy each time i watch the movie.
well, the third time i basically just listened to it. actually, i had it on as background noise. in reality, i didn't pay the documentary any attention. (oh, a small digression: did anyone notice that i finally learned now to use the right and left image adjustments? harhar, i r proud.)
yes, in case you're wondering, that is my thirty-six marker Copic wallet. yes, i do take it somewhat as a status symbol. tharr also be the helvetica dvd case. there are some awesome graphics inside the dvd jacket. i totally turned it inside out, haha. sorry sandi.
wait a second, now i'm totally off-topic. i will get back to the dvd jacket right after this. okay, "fourth" time actually watching the film - i totally noticed helvetica everywhere! it's mind blowing just how many of america's celebrated retailers like american apparel, for example, use the font.
of course, there were also some sneaky helvetica users, sears, for example. it totally fooled me with those blue letters and the white lines. the sears logo looks like a completely different type! but noooooo, suckers, it's helvetica. okay, so now i have yet another crafty little tie-inback to my previous digression: you wanna see more photos of helvetica in action? look at the dvd jacket! oooh man, my logic is infallible. pohlmann really worked his magic on me.
i'm not sure if i can squeeze three photos in a row but i'll try...
...urgh, actually, you know what? i'm too lazy to format the photos.
let me just link you instead: helvetica dvd jacket details
i will format one last picture of the rainbow i saw that day though, because it's purrtyful:
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